Greg Bogin

Practical Advertising: Houses Turned into Billboards for Free Mortgage

yellowHouse Practical Advertising: Houses Turned into Billboards for Free Mortgage

Adzookie is an advertising firm that recently came up with the creative idea of turning common homes into billboards. One may think this is a crazy advertising concept, few would willingly agree to turning their homes into colorful neighborhood attractions. Which is why the advertisers added an extra perk: paying the owners’ mortgage every month, as long as the house stays painted. Talk about a win-win situation! Of course, there are a few rules to the equation. First off, the house has to be owned, not borrowed or leased. The actual painting process will last between 3 and 5 days and the house  must remain “imprinted” for at least three months, a period which can be prolonged to a year. At the end of the deal, the residence will be painted back in its original colors.  Sounds appealing?

london barcelona dual city summer sessions

The Dual City Summer Sessions are a series of intensive international programmes specifically created to present world-class cities from different yet complimentary art and design perspectives, they build upon the successful London Milan courses, now in their sixth successful year.
Central Saint Martins College of Art and Design in London is again collaborating with Elisava, Escola Superior de Disseny in Barcelona, to offer a fascinating European design journey over four weeks in Summer 2011. Starting in the vibrant, sprawling metropolis of London with its wealth of sources of inspiration from the past to the present and ending in one of southern Europe’s most desirable, design focused cities that continues to be at the vanguard of innovation.
Our courses are for portfolio-builders, current students, new professionals and creative individuals in advertising, architecture, art history, furniture design, visual merchandising, photography and theatre design. No previous specialist knowledge is required to join these courses and all courses are offered in English.